1. Optimize Your Google My Business
Google My Business is a great tool for businesses as it offers important information to your users searching for your business information. During the time of COVID-19 quarantine, all the businesses need to keep their Google My Business profile optimized by adding most essential and updated information like address, phone number, website, business hours, etc.
Helping your customers to contact your business with least efforts during these times can help you gain more exposure.
2. Increase Your Social Media Presence to Stay Relevant (Don’t Let Your Audience Forget You!)
Lockdown is giving a great opportunity for all the bloggers, influencers and businesses to explore new things.
Due to ‘work from home’ culture, people are seen more active on social media platforms. Brands are coming with campaigns to create social awareness and letting the audience know that businesses care for them. In recent times, big organizations like Myntra, Paytm and many more have stepped in to keep their audience engaged through interactive content.
Being relevant and helping your audience during such situations can help you build long-term user base.
3. Shift Your Advertising Budget to SEO will Improve Your Site Ranking
In the times of COVID-19 pandemic, the overall digital advertising spent have reduced up to 70% worldwide. So, during these times of quarantine, businesses should shift their focus to more fruitful and long-term marketing practices. One such marketing is Search Engine Optimization (SEO).
SEO is used to drive traffic and get ranking on relevant keywords through search engine, is considered as most preferred choice of marketers. It will help you to make your website more visible to the audience searching for your products and services.
So, strategizing and planning for SEO activities can help you stay more relevant and get your business. Begin your SEO today, so you can get a kickstart once the lockdown is over.
4. Help Your Audience Learn New Things to Keep Them Engaged
Experimenting something innovative is the key to build engagement with the viewers. Understand what people want during the lockdown. A new makeup look, workout routine or a new recipe, there is so much a brand or an influencer can come up with.
Nowadays photographers have come up with a new trend which says ‘Create at Home’ clicks. Many fitness bloggers, yoga instructors, chefs, DIY experts and even dancers are creating content to help build their online followers and keep them engaged by offering great learning content.
Identify in what aspects the page can create content for them and help them in their day to day routine. Innovation is what drives anything in digital media, so keep Innovating with new ideas.
5. Conduct Interactive Games with Cashbacks, Offers & Online Giveaways
Online giveaways, offers are an excellent way to build customer loyalty. Many brands come up with engaging ideas to help gain their audience attention. It’s used for advertisement for the sample goods.
Giveaway contests built a trust in the mind the consumers and thus, it leads to regular purchases by them. Whereas conducting an interrogative session or stories with the viewers, makes them to informative about the brand.